SEBI-Regulated Portfolio Management

Your family's wealth,
governed like an estate — not a spreadsheet.

Imperial Asset Management runs eleven precision-built portfolio strategies across the full risk spectrum, each overseen by dual expertise — a dedicated PMS manager working alongside a mutual fund manager — so your capital is never resting on one person's judgement.

11
Portfolio Strategies
₹50L
Minimum, per SEBI PMS
Manager Oversight
100%
SEBI-Regulated Instruments
Imperial Asset Management crest
About Us

Your family's wealth partner, end to end.

We align every portfolio to the objective it's meant to serve — retirement, a business exit, a child's education, or simply compounding quietly in the background — and manage the full journey from onboarding to rebalancing to reporting.

01

Objective-Led Investing

Every strategy is mapped to a horizon and a purpose before it's mapped to a return target.

02

End-to-End Management

Onboarding, allocation, tax planning, rebalancing and reporting handled under one roof.

03

Customised Strategies

Eleven distinct models are blended and weighted to fit the client, not the other way round.

04

Relationships, Not Accounts

Long-standing client families who've moved through multiple market cycles with us.

Zero
Lock-in Period on Your Investment
100%
Direct Plan Funds — No Embedded Commission
Independent
Custodian Holds Your Assets, Never Pooled
By Consultation
Onboarding Is Selective, Not Self-Serve
Client Dashboard

Your portfolio, always in view.

Every Imperial client gets a live dashboard — holdings, allocation, and performance against benchmark, updated continuously and reviewed with your advisor each quarter.

  • Real-time portfolio value and day change
  • Allocation across every underlying strategy
  • Performance versus benchmark, since inception
  • Downloadable statements and tax reports
Review Your Portfolio
portal.imperialamc.com
Total Portfolio Value
₹1,84,32,600
▲ 2.4% today  ·  +18.6% since inception
Illustrative Preview
Portfolio vs. Benchmark
Allocation
Strategy Holdings
StrategyAllocation1Y Return
Titan Equity32%+19.4%
Equilibra Hybrid24%+13.1%
Swift Yield18%+7.6%
Prism Multi Asset26%+11.8%
The Imperial Experience

A relationship built in five deliberate steps.

Every client moves through the same disciplined process — whether the portfolio is ₹50 Lakhs or ₹50 Crore.

01

Meet

We start by understanding your goals, timelines and what "enough" looks like for you and your family.

02

Review

A full picture of your existing holdings, liabilities, tax situation and risk appetite.

03

Recommend

A relationship manager and PMS strategist jointly propose the strategy blend that fits.

04

Invest

Onboarding into your chosen strategy, discretionary or non-discretionary, with full documentation clarity.

05

Stay on Track

Quarterly reviews, rebalancing, and a dedicated advisor who stays with you through market cycles.

Client Privileges

What comes with an Imperial relationship.

Dedicated Relationship Manager

A single point of contact for your family — for banking questions, market moves, or simply a second opinion.

Priority Servicing

Front-of-the-line access to your advisor and portfolio team, including outside standard hours when it matters.

Digital Portfolio Access

A live view of holdings, performance and transactions, available whenever you want to check in.

Curated Insights

Quarterly market commentary and portfolio notes written for your specific allocation, not a generic mailer.

How We're Different

One manager is a single point of failure. We built around that.

Most stock-picking PMS products rest on the judgement of one portfolio manager. Imperial's Fund-of-Funds structure adds a second, independent layer of oversight to every decision.

Imperial PMS

Dual-Expertise Oversight

Every allocation is guided by a dedicated PMS manager working in tandem with the underlying mutual fund managers already running each scheme — two independent layers of professional judgement on your capital, not one.

VS
Traditional Stock PMS

Single-Manager Dependency

Direct-equity PMS portfolios typically rely on one fund manager's stock calls. A single view, a single blind spot — and your entire portfolio carries that concentration risk.

Risk Management

Two layers of manager judgement plus category-level diversification across 8–12 underlying schemes per strategy.

Onboarding

A guided, paperwork-light process that maps your objectives to a strategy before a rupee is deployed.

Tax Efficiency

Structures such as Alpha Arbitrage are chosen deliberately for equity-taxation treatment over debt slab rates.

Fees

Choose profit-linked or fixed pricing — transparent, quarterly, and disclosed before you invest a rupee.

Our mission is to help every client put their wealth to work with purpose — growing it with discipline, protecting it against uncertainty, and passing it on with clarity — through advice that always sits on the same side of the table as the family it serves.

— The Imperial Asset Management Mission
How We Help

Wealth solutions to help you navigate your goals.

We partner with you to fully understand your goals, then bring in the right specialists from across Imperial to guide you — whichever direction life takes.

Planning ahead for the future

Grow your wealth

Build wealth with personalised PMS strategies and deep market expertise across the risk spectrum.

Preserve & protect your assets

Leave a lasting legacy for your family with business succession planning and estate structuring.

Live & plan for the future

Balance today's needs with tomorrow's goals through retirement planning and cash flow strategy.

Shape your social impact

Optimise your giving strategy and extend your legacy to causes that matter to you.

Our Solutions

Benefit from our services and solutions.

Our advisory team draws on specialists from across Imperial to meet your goals with customised services — from PMS strategies and cash flow planning to trusts, estates and generational transfers.

Advisory team boardroom meeting
Priority Wealth Services
Wealth Planning
Investment Management
Estate Planning & Trust

Sophisticated, relationship-led priority servicing that moves in step with your investment strategy — so your liquidity, credit and portfolio decisions are never made in isolation.

Priority relationship servicing

  • A dedicated relationship manager who understands your full financial picture, not just your portfolio
  • Coordinated support across banking and investment decisions

Liquidity & credit solutions

  • Structuring facilities against your portfolio for short-term liquidity needs
  • Coordinated cash management alongside your investment cycle

Put your wealth to work for you — specialised expertise to structure, preserve and optimise your wealth strategy across every life stage.

Retirement & cash flow planning

Work with a wealth planning expert and your Imperial team to meet your short and long-term goals and optimise your wealth in retirement.

  • Developing a cash flow strategy to cover expenses
  • Generating income in retirement through various investment solutions

Business succession planning

We help you prepare and guide your business succession plan, whether you're transferring to family or existing management, or selling to an outside party.

  • Develop a succession strategy that reflects your vision for the business and your legacy

Tax & estate advisory

We help you and your business with guidance on tax strategies through comprehensive tax and estate planning built around your specific needs.

  • Structure your investments to take advantage of potential tax-saving strategies
  • Plan the efficient distribution of your estate in line with your wishes

Strategic philanthropy

Let us help you optimise your giving strategy, extending your legacy to your community and beyond.

  • Achieve your philanthropic goals through the Imperial Giving Circle, with tax-efficient structuring
  • Ongoing professional management, integrated with your overall wealth and estate plan

Generational wealth transfers

Our team helps you organise and understand the intricacies of wealth ownership as we prepare your family to carry on your legacy.

  • Develop a plan for your wealth, and prepare your family to receive it

Rigour and discipline through every market cycle, delivered through eleven PMS strategies aligned to your specific goals and risk appetite.

Dual-manager oversight

  • Every strategy is guided by a dedicated PMS manager working alongside the underlying mutual fund managers
  • Continuous monitoring, quarterly rebalancing and tactical allocation shifts

A strategy for every risk profile

Solutions for life's most significant decisions — helping you shape a lasting legacy with clarity and confidence.

Succession & trust structuring

  • Guidance on trust structures suited to Indian succession and tax law, coordinated with your legal counsel
  • Nomination, will planning and beneficiary alignment across your investment accounts

Legacy & family governance

  • Family constitution and governance frameworks for multi-generational wealth
  • Coordinated handover of relationships, advisors and documentation to the next generation

Curious which of these apply to your situation?

Book a Consultation
Investment Philosophy

Alpha comes from movement, not from sitting still.

Every Imperial strategy dynamically rebalances against macro triggers — interest rate cycles, earnings momentum, relative valuations and global risk signals — rather than holding a static weight and hoping.

I.

Tactical Allocation

Allocations shift with macro triggers instead of staying fixed — rate cycles, earnings momentum, relative valuations and global risk signals all move the dial.

II.

Alpha Creation

Alpha is pursued through three levers: disciplined fund selection, rotation between cap segments and asset classes, and timed rebalancing that exploits mean-reversion.

III.

Active Management

This is not buy-and-hold. Macro data is reviewed monthly, fund performance analysed quarterly, and tactical shifts triggered within defined bands.

Wealth Creation Spectrum — Short Term to Long Term
3–12M
Alpha Arbitrage
3–18M
Swift Yield
2–3Y
Guardian Conservative
3–5Y
Equilibra Hybrid
5–7Y
Apex DualCore · Spectrum MultiCap
7–10Y
Titan Equity · Centara SmallCap
Our PMS Strategies

Eleven models. One philosophy. Every risk appetite.

Each strategy deploys into a curated basket of SEBI-regulated Indian mutual funds. Click any card to see its key portfolio features.

All Strategies
Low Risk
Moderate
High
Very High

Not sure which strategy fits your goals?

Book a Consultation
Positioning

Risk–return positioning, at a glance.

Every strategy plotted by relative risk and targeted return. Hover or tap a point for details.

Where your capital can sit

The matrix is a starting conversation, not a promise — actual positioning is refined against your personal horizon, liquidity needs and tax situation.

Hover a point
Select a strategy

Details on objective, type and risk level will appear here.

Investor Tools

Plan the number before you plan the portfolio.

Nine calculators to help you frame the conversation — retirement readiness, a fixed deposit comparison, a mutual fund SIP calculator, long-term wealth building, SIP top-up growth, a lumpsum projector, systematic withdrawal planning, CAGR, and XIRR for irregular cash flows. All figures are illustrative and for educational purposes only.

Retirement Readiness
FD vs. PMS
SIP Calculator
Wealth Builder
SIP Top-up
Lumpsum
SWP
CAGR
XIRR

Corpus Growth vs. Required Corpus

Projected Corpus Required Corpus (at retirement)

Growth Over Time — FD vs. Imperial PMS

Imperial PMS Fixed Deposit

SIP Value Growth Over Time

Portfolio Value Cumulative Invested

Portfolio Value vs. Amount Invested

Portfolio Value Cumulative Invested

Top-up SIP vs. Regular SIP

Imperial Top-up SIP Regular SIP

Year-by-Year Top-up Schedule

Your monthly SIP steps up automatically at the start of every year
YearMonthly SIPInvested This YearCumulative InvestedProjected Value

Value Growth Over Time

Portfolio Value Amount Invested

Balance vs. Cumulative Withdrawn

Year-End Balance Cumulative Withdrawn

Year-by-Year Balance

Withdrawals are made monthly while the remaining balance stays invested
YearWithdrawn This YearCumulative WithdrawnYear-End Balance

Implied Growth Path at this CAGR

Cash Flows

Enter every investment (negative) and withdrawal or current value (positive), on the actual dates they occurred
DateAmount (₹)Type

Cash Flow Timeline

Invested Returned

These calculators use simplified, illustrative assumptions for educational purposes and do not constitute investment advice, a guarantee, or a projection of actual returns. Actual outcomes will vary with market conditions. Speak with an Imperial advisor for a personalised plan.

Fees

Only pay for the profits you make — or choose a flat rate.

Two transparent pricing plans, disclosed up front. No hidden entry, exit or hurdle clauses.

Profit Sharing Plan

Pay when you profit

Up to 10%

Charged only on profits generated by the Equity Revival Strategy, and only once on the same tranche of profit — measured against your portfolio's high-water mark.

Fixed Fee Plan

A standard flat rate

1% p.a.

Billed quarterly at 0.25% of assets under management, regardless of performance — simple, predictable, and easy to budget against.

How It Works

Live fee comparison

QuarterReturnPortfolio ValueProfit Share FeeFixed Fee
Total Fees

Profit share fee is calculated against a high-water mark — a fee is charged only on the portion of profit that exceeds your portfolio's previous peak value, and never twice on the same gain. Fixed fee is charged quarterly at 0.25% of quarter-end portfolio value. Figures are illustrative only.

How To Choose

Which model fits you?

Choose Profit Sharing if…

  • You want your costs to move in step with your returns — a flat quarter costs you nothing beyond the base minimum
  • You're comfortable with fees varying year to year in exchange for lower cost in weak markets
  • You're investing for the long term and want the manager's incentives tightly aligned with your gains

Choose Fixed Fee if…

  • You prefer a predictable, budgetable cost regardless of market performance
  • You're allocating a large corpus where a small percentage swing in fees matters more than upside participation
  • You want fee simplicity for tax planning or reporting purposes

Both models are available across every Imperial strategy. Your advisor will walk through a projection under both structures for your specific amount and horizon before you commit to either.

Want a fee projection tailored to your portfolio size?

Book a Consultation
Client Voices

Representative client experiences.

Illustrative of the relationships we build — names withheld to protect client privacy.

"What I value most is that no single fund manager's bad month can derail my portfolio. The dual-oversight structure is exactly the risk control I was looking for."
R
R. — Business Owner
Client since strategy inception
✓ Verified Client
"The quarterly reviews are genuinely useful — not a sales call, an actual walk-through of what moved and why. It's changed how I think about my own money."
A
A. — Senior Executive
Equilibra Hybrid client
✓ Verified Client
"I moved my surplus into the Arbitrage strategy purely for the tax efficiency. Didn't expect the onboarding to be this straightforward for a PMS."
S
S. — Family Office
Alpha Arbitrage client
✓ Verified Client

Join clients who no longer navigate markets alone.

Book a Consultation
No Cost, No Commitment

Get the Monthly Market Outlook — free, no account required.

A short, no-fluff read from the Imperial research desk: what moved last month, what we're watching, and how it connects to the strategies on this page. Unsubscribe anytime with one click.

Category Context

Where the Fund-of-Funds PMS model sits in India.

Most Portfolio Management Services in India are built around one manager picking individual stocks. A smaller, newer category — Fund-of-Funds PMS — instead allocates across professionally-run mutual fund schemes, adding a layer of manager diversification on top of PMS-level customisation. Imperial operates in this second category.

SEBI
Every Portfolio Manager in India is registered with and regulated by SEBI
APMI
The Association of Portfolio Managers in India maintains the official registry of licensed PMS providers
₹50L
Minimum investment mandated by SEBI for any PMS, Imperial included

Before choosing any Portfolio Manager, we'd encourage you to verify their registration on the APMI registry (apmiindia.org) and read their disclosure document — for Imperial or anyone else you're evaluating.

Compliance

Built on SEBI's regulatory framework for Portfolio Managers.

Imperial operates under the SEBI (Portfolio Managers) Regulations, 2020 (as amended) — the same framework that governs every registered PMS provider in India. Here is what that means in practice.

SEBI (Portfolio Managers) Regulations, 2020
APMI Registered
Independent Custodian
SEBI Reg. No. [INP000XXXXX]
01

Registration & net worth

Registered with SEBI as a Portfolio Manager, with registration renewed every 3 years. SEBI mandates a minimum net worth of ₹5 Crore for every portfolio manager entity, certified annually by a chartered accountant.

02

Client minimum & custody

₹50 Lakh minimum investment per client, as mandated by SEBI. Your assets sit in your own demat account with an independent, SEBI-registered custodian — never pooled with other clients' holdings.

03

Direct Plan mandate

As a Fund-of-Funds PMS, SEBI regulations require Imperial to invest client money into mutual funds only through Direct Plans — no distribution commission is ever embedded from the underlying schemes we allocate to.

04

Disclosure Document

Before any agreement is signed, every client receives a SEBI-format Disclosure Document setting out fees, risks, related-party transactions and our audited financials for the preceding three years.

05

Performance reporting

Quarterly reports calculated on a Time-Weighted Rate of Return (TWRR) basis, net of fees, benchmarked against the relevant index — with firm-level performance independently audited each year.

06

High-water mark fees, no lock-in

Performance-linked fees are charged strictly on a high-water mark basis — never twice on the same gain, as shown in our fee calculator above. SEBI regulations prohibit any lock-in on your investment.

Our Purpose

Wealth, managed with the discipline of an institution and the care of a family office.

Imperial Asset Management Pvt. Ltd. exists to give investors what a single-manager PMS structurally cannot: a second, independent layer of professional judgement on every rupee under management. We believe disciplined process beats prediction, and that a client relationship is measured in decades, not quarters.

Our People

The team behind the discipline.

Imperial is built and run by people with decades of hands-on experience across banking, investment operations, tax and estate advisory, and capital markets — not a single celebrity fund manager. Tap a profile to read the full background.

FAQs

Frequently asked questions

Get Started

Start a conversation about your portfolio.

Tell us a little about your objectives and an Imperial wealth advisor will reach out to design a strategy around them.

Minimum ₹50 Lakhs, per SEBI PMS regulations
Structure Discretionary & Non-Discretionary available
Reporting Quarterly statements & portfolio reviews
Regulation SEBI-registered Portfolio Manager
Mobile +91 98201 48759
Telephone 022 4579 1075  /  022 2843 2078
Email info@imperialamc.com
Website www.imperialamc.com

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